Group 49.png

NFL Research

The NFL has the largest audience and most diverse fan base of all professional sports. To better understand its fans and how they engaged with the league digitally, the NFL asked is to provide insights and strategic and product recommendations.

We did this through qualitative and quantitative study - traveling to stadiums tailgate parties across the U.S. to interview fans and then developing a rigorous set of personas for future digital product development.
 

Artboard 1.01.01 Copy 2.png
Artboard 2.01.01 Copy 2.png
Artboard 3.01.01 Copy 2.png
Artboard 4.01.01 Copy 2.png
Artboard 5.01.01 Copy 2.png
Artboard 6.01.01 Copy 2.png
Artboard 7.01.01 Copy 2.png
Artboard 8.01.01 Copy 2.png
Artboard 9.01.01 Copy 2.png
Artboard 10.01.01 Copy 2.png